Define, Measure, Analyse, Design, and Verify (DMADV)     

DMADV is used for projects aimed at creating new product or process designs. DMADV is a data-driven quality strategy for designing products and processes. Together with DMAIC, it is one of two key methods used to implement Six Sigma.

DMADV consists of five interconnected phases: Define, Measure, Analyse, Design, and Verify:

• Define design goals that are consistent with customer demands and the enterprise strategy.
  
• Measure and identify CTQs (characteristics that are Critical To Quality), product capabilities, production process capability, and risks.
  
• Analyse to develop and design alternatives, create a high-level design and evaluate design capability to select the best design.
  
• Design details, optimize the design, and plan for design verification. This phase may require simulations.
  
• Verify the design, set up pilot runs, implement the production process and hand it over to the process owner(s).