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Define, Measure, Analyse, Design, and Verify (DMADV)     Print

DMADV is used for projects aimed at creating new product or process designs. DMADV is a data-driven quality strategy for designing products and processes. Together with DMAIC, it is one of two key methods used to implement Six Sigma.

DMADV consists of five interconnected phases: Define, Measure, Analyse, Design, and Verify:

  • Define design goals that are consistent with customer demands and the enterprise strategy.
  • Measure and identify CTQs (characteristics that are Critical To Quality), product capabilities, production process capability, and risks.
  • Analyse to develop and design alternatives, create a high-level design and evaluate design capability to select the best design.
  • Design details, optimize the design, and plan for design verification. This phase may require simulations.
  • Verify the design, set up pilot runs, implement the production process and hand it over to the process owner(s).
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